Branding yourself on social media is important for any freelancer. Here are some tips for building a successful platform from Patrick Ambron, CEO of BrandYourself.
· Have an online presence in the first place: 56% of employers won’t even consider you if they can’t find you online. That means you should at least have a well-built LinkedIn profile and some sort of positive online presence that showcases your expertise within the industry (like a personal website and other professional profiles).
· Blog: The more content someone finds about you, the better. Blogging thoughtfully about your area of expertise/industry showcases your knowledge and can give you a huge edge over other candidates.
· Be active on social media related to your industry: Similarly, highlighting your expertise on social media can give you a huge leg up over other candidates. Get on the right social media profiles for your industry and stay active — follow other industry influencers, share news/trends, engage with others in the field, and be sure to share any unique content that you’ve created.
· Reinforce the professional image despite privacy settings: Even with strict privacy settings, it is still possible for other people to get access to your Facebook account. Always be insistent on maintaining a professional online image, even…
